Donald Short is the Founder & Managing Partner of New Artisan Spirits, Inc, makers of ROXOR Artisan Gin. Along with partner and James Beard-awarded Chef Robert Del Grande, they have developed a uniquely approachable, modern gin.
Mr. Short is a former International CEO for The Coca-Cola Company. He managed a diverse group of markets, including Japan, India, Africa & The Middle East. Today he oversees the marketing and strategic development of ROXOR.
His handiwork can be seen in the architectural design of the Skyline Bottle, a toast to the Architects that Create the Skylines of our Lives. He also created the palindromic name, ROXOR … on the ROX, shaken OR stirred.
You’ll see Don around town, as he is a resident and served on the Board of Theatre Aspen. And, he’ll probably pour you a drink this weekend at the ROX Bar, the portable ROXOR gin bar.