Donald Short is the Founder & Managing Partner of New Artisan Spirits, Inc, makers of ROXOR Artisan Gin.  Along with partner and James Beard-awarded Chef Robert Del Grande, they have developed a uniquely approachable, modern gin.

Mr. Short is a former International CEO for The Coca-Cola Company.  He managed a diverse group of markets, including Japan, India, Africa & The Middle East.  Today he oversees the marketing and strategic development of ROXOR.

His handiwork can be seen in the architectural design of the Skyline Bottle, a toast to the Architects that Create the Skylines of our Lives.  He also created the palindromic name, ROXOR … on the ROX, shaken OR stirred.

You’ll see Don around town, as he is a resident and served on the Board of Theatre Aspen.  And, he’ll probably pour you a drink this weekend at the ROX Bar, the portable ROXOR gin bar.