
10 Nov ALEX ROOM
BRAND AMBASSADOR, DISARONNO
BUILDING BRAND LOYALTY
Building and fostering account relationships
Trade and distributor brand education
Account merchandising, promotions and PR events
WHAT HE CAN DO
Present product history, usage training and drink creation techniques for Disaronno along with “bartender speak” education
Expertly create unique specialty and theme inspired cocktails
Create high-end tailored drink menus for On-Premise accounts
Create social media programs and educate accounts on their use and function in creating awareness to current clientele, as well as reaching a new consumer base
Staff, coordinate and execute large scale events
Execute trade and distributor spirits education seminars
GET TO KNOW ALEX
Has over 10 years of experience in experiential marketing and staff management in North America and Australia
Holds a Bachelor’s in business management, with a focus on marketing
Excels in leading field marketing events, building external relationships and maintaining outstanding communication with clients and team members
Has significant experience in the 3-tier distribution channel developing marketing programs and procedures for food and beverage brands
Developed and launched multiple brand programs and teams along the central and west coast for Campari America’s portfolio. Brands included: Skyy Vodka, Skyy Infusions, Wild Turkey, American Honey, Cabo Wabo and Espolon Tequila, Midori, Frangelico and other single malt whiskies
Recognizes opportunities to add value and anticipates issues that could prevent meeting business objectives
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