ALEX ROOM

10 Nov ALEX ROOM

BRAND AMBASSADOR, DISARONNO

BUILDING BRAND LOYALTY

Building and fostering account relationships
Trade and distributor brand education
Account merchandising, promotions and PR events

WHAT HE CAN DO

Present product history, usage training and drink creation techniques for Disaronno along with “bartender speak” education
Expertly create unique specialty and theme inspired cocktails
Create high-end tailored drink menus for On-Premise accounts
Create social media programs and educate accounts on their use and function in creating awareness to current clientele, as well as reaching a new consumer base

Staff, coordinate and execute large scale events
Execute trade and distributor spirits education seminars

GET TO KNOW ALEX

Has over 10 years of experience in experiential marketing and staff management in North America and Australia

Holds a Bachelor’s in business management, with a focus on marketing
Excels in leading field marketing events, building external relationships and maintaining outstanding communication with clients and team members

Has significant experience in the 3-tier distribution channel developing marketing programs and procedures for food and beverage brands

Developed and launched multiple brand programs and teams along the central and west coast for Campari America’s portfolio. Brands included: Skyy Vodka, Skyy Infusions, Wild Turkey, American Honey, Cabo Wabo and Espolon Tequila, Midori, Frangelico and other single malt whiskies

Recognizes opportunities to add value and anticipates issues that could prevent meeting business objectives